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Blog
Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.
How can white papers establish my business as a thought leader?
Whilst they might not be as popular as they were last century, white papers are still with us. And more importantly, they’re bringing about big results for businesses that choose to invest in them.
We help several clients distribute their research, industry knowledge and more through white papers.
Here’s an explainer on why a white paper might help you sit atop the throne as a thought leader within your industry
How does social media marketing increase customer engagement?
Most of the world and their dogs are on social media every day. For a number of years, it’s likely been a part of the marketing plan of most businesses.
But does that mean it’s being used to its full capability?
For most businesses, they’ll share a few updates a month and that will be that. Box ticked.
There’s a lot more to social media marketing for businesses – and you could be missing out on winning a much more engaged customer base that are ready to buy again, sell on your behalf and help you achieve the next stage of growth you’re yearning for.
Here’s why you should be using social media for customer engagement, and how to do it.
How to write blogs that address customer pain points?
The big benefits of blogging for businesses are probably not news to you – and if you’ve spoken to us before, you’ll know it’s one of our favourite things to help you with.
But, before you let the pen hit the paper or fire up your fingers to start typing, have you thought about why you’re writing? And for whom? And, importantly, why they’ll want to read it?
When you’ve chosen the audience, messaging strategy becomes essential. And speaking to the pain points of your audience is a battle-tested marketing essential that, with blogging, can generate a funnel of qualified leads who are itching for your help.
Blogging that addresses pain points will help to aggravate the reader, build an emotional bridge and present them with an option to live life more comfortably (with your help).
Here’s how to do it.
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What are the Different Types of Content Marketing Strategies?
In this article we take a look at different content marketing strategies – what they are, how they work and which ones are right for your business. Read on for our high level guide.
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How Often Should My Business Be Blogging?
The optimal frequency of blog posts is a common question we hear from business owners. After all, time is limited and you need to optimise the time you spend on your marketing in the best possible way.
In this article we dig into the subject.
Read on for implementable advice you can use in your business marketing.
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Blog Writing Benefits For Small Businesses
When we think of blogs, it’s generally not something you’d associate with a business. Maybe it’s someone talking about the newest films or the best place to get coffee in London.
Writing a blog for your business is actually an extremely viable marketing weapon – and it can be transformative when done properly.
Does that mean you need to start brushing up on your research of arabica beans and French films? Not quite. Instead, we’re going to explain the benefits of blogging for small businesses and what you stand to win.
Here’s the lowdown
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What are the Best Social Media Platforms for SMEs in 2024?
Social media marketing is a key tool for achieving and improving brand awareness for businesses of all shapes and sizes.
But where do you start? The New Year is an ideal time to think about your social media marketing strategy and commit to a new, better regime to win more for your business.
Choosing what to post is important – but choosing where to post is vital.
Here are the most important social media platforms you should be thinking about in 2024 and why.
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What is the ROI of Email Marketing for SMEs?
Email marketing continues to grow in popularity. Why? With over 4 billion daily users of email, it’s the common marketplace. And you need a stall at the market.
As with all marketing, measuring the return on investment and the KPIs you’ll be tracking is essential. Fortunately, you’ve chosen a marketing medium that is big on benefits and can deliver huge results when executed effectively.
Here’s what we believe are the most important returns when you choose to invest in email marketing.
How to Measure the Success of Social Media Marketing?
How to Measure the Success of Social Media Marketing: A Comprehensive Guide
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Celebrate 12 days of Christmas with our Top Marketing Tips for Small Businesses
Whether you’re launching a new business or already established, time and financial resources are often limited. You understand that marketing is needed to attract new customers and build loyal, long-standing relationships with them but how with limited resources?
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