3 Reasons why Small Businesses need email marketing

In 2020 the number of global email users reached four billion. Approximately 306 billion emails were sent and received each day worldwide. (www.statista.com) Email has now generated the highest ROI for marketers for 10 years in a row. In this article we look at some of the reasons email marketing is one of the best digital marketing tactics for small businesses.

Author: Liz Clarke

Staying in touch with your audience

Connecting with your audience is more important than ever. Contactless communication has always been used with big brands especially those in ecommerce, but it is now a must have for small businesses too. Anyone who is on the web has an email address, there is no channel with a wider reach than email.

Did you know that your message is 45 times more likely to be seen using email than Facebook?

Email is the best way to reach your customers quickly. Whether it’s a product launch, or general news about your company. Email is a great way to develop your brand because it gives you a direct line to both your customers and potential customers inboxes.

Relationship Building

Email marketing is crucial in building and developing customer relationships. As well as great products and services, customers also expect instant contact with your brand if they need something. Customers like to feel they are treated as an individual so personalisation of an email is important to building relationships. This doesn’t just mean personalising the subject line, but tailoring their email to only send them relevant information. To do this you need to get to know your customers. One way to do this is by using an email preference centre. This will allow customers to tell you more about themselves and what they want from you. Email list segmentation is another way to help tailor your email content. You may segment your lists by age, gender, location, interests or purchase history.

Email automation is another great way to build relationships with your customers. Thank you emails to new subscribers, welcome messages or order confirmation messages are all possible to be automated to be sent out just at the right time.

To help build relationships, customers need to be able to reach you, so you should try and avoid sending messages from a no-reply email address. This helps to enable two-way communication between you and your customer and offer the human touch.

Giving the benefit of your expertise for free

Email marketing doesn’t just have to be about sales information or money off vouchers, as well as driving traffic to your business, email can be used to deliver unique content that your subscribers will enjoy reading.

Your content is one of your most valuable marketing tools and if your audience likes it they will sign up to see more. Giving the benefit of some of your knowledge for free is a great way to build customers trust and loyalty. If you build credibility by staying in contact with your customers, they will learn more about your business, and the more they hear about you the more likely they are to trust you, which means they are more likely to think of you when they are looking to purchase a product or use a service.

Get started with email marketing now

For help getting started with email marketing, get in touch today. We can help you at every stage from setting up your email marketing platform through to building nurture sequences to help you keep in touch with your customers on a regular basis.

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