Author: Liz Clarke

Stop Using Linktree* on Your Social Media Profiles

Author: Liz Clarke

You may have come across Linktree* (and other similar link aggregator tools), as a popular tool for managing multiple links on your social media profiles. In this article, you’ll learn why we think there’s a better way to manage multiple social media links.

Freedom-CS has a new look – here’s why we rebranded

Author: Liz Clarke

In business, as in life, growth is inevitable. In fact, in business growth is both essential and desirable – but it’s also not without a few challenges along the way! Over the past six years, Freedom has experienced exciting and significant growth, both in the nature of the clients we attract and the services we offer. And it’s this expansion that prompted us to rethink how we look.

Embracing our Authenticity – A Transformative Morning for Independent Women

Author: Liz Clarke

Recently, I had the privilege of speaking at the EMPOWHER event at the Old Bond Store, which celebrated the power of being true to oneself, especially within the context of women in business.

How can white papers establish my business as a thought leader?

Author: Liz Clarke

Whilst they might not be as popular as they were last century, white papers are still with us. And more importantly, they’re bringing about big results for businesses that choose to invest in them.

We help several clients distribute their research, industry knowledge and more through white papers.

Here’s an explainer on why a white paper might help you sit atop the throne as a thought leader within your industry

How does social media marketing increase customer engagement?

Author: Liz Clarke

Most of the world and their dogs are on social media every day. For a number of years, it’s likely been a part of the marketing plan of most businesses.

But does that mean it’s being used to its full capability?

For most businesses, they’ll share a few updates a month and that will be that. Box ticked.

There’s a lot more to social media marketing for businesses – and you could be missing out on winning a much more engaged customer base that are ready to buy again, sell on your behalf and help you achieve the next stage of growth you’re yearning for.

Here’s why you should be using social media for customer engagement, and how to do it.

How to write blogs that address customer pain points?

Author: Liz Clarke

The big benefits of blogging for businesses are probably not news to you – and if you’ve spoken to us before, you’ll know it’s one of our favourite things to help you with.

But, before you let the pen hit the paper or fire up your fingers to start typing, have you thought about why you’re writing? And for whom? And, importantly, why they’ll want to read it?

When you’ve chosen the audience, messaging strategy becomes essential. And speaking to the pain points of your audience is a battle-tested marketing essential  that, with blogging, can generate a funnel of qualified leads who are itching for your help.

Blogging that addresses pain points will help to aggravate the reader, build an emotional bridge and present them with an option to live life more comfortably (with your help).

Here’s how to do it.

What are the Different Types of Content Marketing Strategies?

Author: Liz Clarke

In this article we take a look at different content marketing strategies – what they are, how they work and which ones are right for your business. Read on for our high level guide. 

How Often Should My Business Be Blogging?

Author: Liz Clarke

The optimal frequency of blog posts is a common question we hear from business owners. After all, time is limited and you need to optimise the time you spend on your marketing in the best possible way.

In this article we dig into the subject.

Read on for implementable advice you can use in your business marketing.

Blog Writing Benefits For Small Businesses

Author: Liz Clarke

When we think of blogs, it’s generally not something you’d associate with a business. Maybe it’s someone talking about the newest films or the best place to get coffee in London.

Writing a blog for your business is actually an extremely viable marketing weapon – and it can be transformative when done properly.

Does that mean you need to start brushing up on your research of arabica beans and French films? Not quite. Instead, we’re going to explain the benefits of blogging for small businesses and what you stand to win.

Here’s the lowdown

What are the Best Social Media Platforms for SMEs in 2024?

Author: Liz Clarke

Social media marketing is a key tool for achieving and improving brand awareness for businesses of all shapes and sizes.

But where do you start? The New Year is an ideal time to think about your social media marketing strategy and commit to a new, better regime to win more for your business.

Choosing what to post is important – but choosing where to post is vital.

Here are the most important social media platforms you should be thinking about in 2024 and why.