How to Use LinkedIn for B2B Marketing

LinkedIn is a powerful platform with many features that can be useful for businesses, including the ability to spread product or service awareness and start conversations about sector change. In this blog post, we’ll explore how your business can use LinkedIn effectively to achieve these objectives.

Author: Liz Clarke

Harnessing the power of LinkedIn

LinkedIn offers a number of features that make it ideal for B2B marketing. Perhaps the most important of these is employee advocacy. Employee advocacy is when your employees share your company’s content on their personal LinkedIn profiles. This is different from traditional marketing, where the company itself does the talking.

The Power of Employee Advocacy

There are several reasons why employee advocacy is so powerful.

First, it allows you to tap into your employees’ personal networks. This means that your reach is increased tenfold, as your content is being shared with not only your employees’ followers but also their followers’ followers.

Second, it adds a layer of authenticity to your content, as it’s coming from real people rather than from the company itself. And finally, it helps you build relationships with influencers in your industry, as your employees are more likely to be connected to them than you are.

Employee Training

If you’re going to use LinkedIn for B2B marketing, then it’s important to train your employees on how to do so effectively. There are a few key things they should keep in mind. First, they should make sure that their personal LinkedIn profile is up-to-date and includes a professional headshot and an accurate job title and description. Second, they should share your company’s content regularly and add their own commentary when appropriate. And third, they should be active in relevant LinkedIn groups and participate in discussions where they can add value.

LinkedIn is a powerful platform that can be used for many different purposes, including spreading product or service awareness and sparking conversations that can lead to creating change or innovation in your sector.

Start Now

If you’re looking to use LinkedIn for B2B marketing, then employee advocacy is a great place to start. But before you can do that, you need to make sure that your employees are trained on how to use LinkedIn effectively. By following the tips outlined in this blog post, you’ll be well on your way to achieving success with LinkedIn marketing.

If you need help getting started Freedom-CS offers a range of bespoke training solutions to show your teams how to make best use of their LinkedIn profiles.

Get in touch today to find out more.

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