How Your Employees Can Help You Market Your Business on LinkedIn

If you’re like most business owners, you’re always looking for new and innovative ways to market your products or services. And if you’re not, you should be! In today’s competitive landscape, it’s more important than ever to get your brand out there and make sure people are talking about it.

Author: Liz Clarke

One of the most powerful—and often overlooked—ways to do this is through employee advocacy. Employee advocacy is when your employees use their personal social media accounts to spread awareness about your brand and spark conversation about sector change. And there’s no better platform for employee advocacy than LinkedIn.

How Employee Advocacy Works

LinkedIn is the perfect platform for employee advocacy because it’s a professional networking site. This means that when your employees share content from your company on LinkedIn, they’re reaching an audience of other professionals who are likely to be interested in what you have to say. And because LinkedIn is a trusted source of information, their endorsements carry a lot of weight.

Not only that, but LinkedIn is also great for sparking conversation about sector change. Because it’s a platform where professionals connect with one another, it’s the perfect place to start discussions about industry trends and the latest news. When your employees share your content on LinkedIn and include their own thoughts and opinions, they’re starting conversations that can help position your company as a thought leader in your industry.

Spark new conversations today

If you’re looking for a new way to market your business, look no further than your employees. By training them to use LinkedIn effectively, you can tap into the power of employee advocacy and reach an entirely new audience.

Not to mention, you’ll also be able to position yourself as a thought leader in your industry.

To get started get in touch today and find out how Freedom-CS can help you create employee advocacy in your business.

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