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Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.
What Types of Content Work Best on Social Media?
Social media has emerged as a dynamic platform for businesses to engage with their audience, build brand awareness, and drive conversions. However, not all content is equal for social media success. In this blog, we will delve into the types of content that resonate most effectively with audiences on social media, helping your business make a meaningful impact in the digital landscape.
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How to Segment Your Audience for Effective Email Marketing?
In this blog post, we will explore the importance of segmenting your construction email marketing audience for more effective email marketing campaigns, and provide practical tips on how to segment effectively.
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The Role of Social Media Marketing in Customer Service
In this blog, we’ll delve into the pivotal role of social media marketing in enhancing customer service and building lasting relationships with your audience.
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How Good Website Copy Attracts More Customers
When you’re thinking about a new website for your business you will probably spend a lot of time thinking about what it looks like. But what about the words? How do you want your website visitors to feel? How will you make readers take action rather than head back to Google? What will turn a pretty website into a lead-generating, income-generating tool for your business that works even when you’re not? The answer is the copy you use on each page.
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Why social media marketing is crucial for SME’s
Your kids love it. Your friends are ranting and raving about it every time you see them. And, your competitiors are already using it to win work. Social media is continuing its meteoric rise in usage across the world – and businesses need to take note.
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Why is Email Marketing Essential for SME’s in 2023?
Following on from our recent blog that explained the power of email marketing, we wanted to give you even more information. We know – too kind! Why? Because email marketing is essential for SMEs. It’s a cost-efficient, measurable marketing channel that is more popular than ever.
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What content helps your website rank better in search results?
Customers often ask us what types of blogs and articles they should include in their content marketing strategy. This article gives five types of blogs and articles you could include in your content strategy in order to enhance the organic performance of your website.
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How Email Marketing Will Boost Small Business Sales
Email – it’s something most of us think about every single day. From the first notification in the morning to the last ‘ping’ at night, it’s safe to say most of us have a love hate relationship with our inbox.
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10 ways to improve email marketing for construction businesses
Despite what you may initially think, email remains a powerful tool for businesses in the UK construction industry to connect with clients, prospects, and partners. Businesses in and around construction can use email marketing to increase repeat business from present customers, and remind past customers how great it was working with you!
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Can Email Marketing Help with Customer Retention for Construction SMEs?
For small and medium-sized enterprises (SMEs) in the UK construction industry, customer retention is crucial for sustainable growth. Building strong relationships with existing customers can lead to repeat business, positive referrals, and increased brand loyalty. It is typically more cost-effective to retain existing customers than acquire new ones.
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