Blog

Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.

Celebrate 12 days of Christmas with our Top Marketing Tips for Small Businesses

Author: Liz Clarke

Whether you’re launching a new business or already established, time and financial resources are often limited. You understand that marketing is needed to attract new customers and build loyal, long-standing relationships with them but how with limited resources?

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Celebrate 12 days of Christmas with our Top Marketing Tips for Small Businesses

What Types of Content Work Best on Social Media?

Author: Liz Clarke

Social media has emerged as a dynamic platform for businesses to engage with their audience, build brand awareness, and drive conversions. However, not all content is equal for social media success. In this blog, we will delve into the types of content that resonate most effectively with audiences on social media, helping your business make a meaningful impact in the digital landscape.

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What Types of Content Work Best on Social Media?

How to Segment Your Audience for Effective Email Marketing?

Author: Liz Clarke

In this blog post, we will explore the importance of segmenting your construction email marketing audience for more effective email marketing campaigns, and provide practical tips on how to segment effectively.

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How to Segment Your Audience for Effective Email Marketing?

The Role of Social Media Marketing in Customer Service

Author: Liz Clarke

In this blog, we’ll delve into the pivotal role of social media marketing in enhancing customer service and building lasting relationships with your audience.

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The Role of Social Media Marketing in Customer Service

How Good Website Copy Attracts More Customers

Author: Liz Clarke

When you’re thinking about a new website for your business you will probably spend a lot of time thinking about what it looks like. But what about the words? How do you want your website visitors to feel? How will you make readers take action rather than head back to Google? What will turn a pretty website into a lead-generating, income-generating tool for your business that works even when you’re not? The answer is the copy you use on each page.

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How Good Website Copy Attracts More Customers

Why social media marketing is crucial for SME’s

Author: Liz Clarke

Your kids love it. Your friends are ranting and raving about it every time you see them. And, your competitiors are already using it to win work. Social media is continuing its meteoric rise in usage across the world – and businesses need to take note.

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Why social media marketing is crucial for SME’s

Why is Email Marketing Essential for SME’s in 2023?

Author: Liz Clarke

Following on from our recent blog that explained the power of email marketing, we wanted to give you even more information. We know – too kind! Why? Because email marketing is essential for SMEs. It’s a cost-efficient, measurable marketing channel that is more popular than ever.

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Why is Email Marketing Essential for SME’s in 2023?

What content helps your website rank better in search results?

Author: Liz Clarke

Customers often ask us what types of blogs and articles they should include in their content marketing strategy. This article gives five types of blogs and articles you could include in your content strategy in order to enhance the organic performance of your website. 

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What content helps your website rank better in search results?

How Email Marketing Will Boost Small Business Sales

Author: Liz Clarke

Email – it’s something most of us think about every single day. From the first notification in the morning to the last ‘ping’ at night, it’s safe to say most of us have a love hate relationship with our inbox.

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How Email Marketing Will Boost Small Business Sales

10 ways to improve email marketing for construction businesses

Author: Liz Clarke

Despite what you may initially think, email remains a powerful tool for businesses in the UK construction industry to connect with clients, prospects, and partners. Businesses in and around construction can use email marketing to increase repeat business from present customers, and remind past customers how great it was working with you!

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10 ways to improve email marketing for construction businesses
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