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Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.
What are the Different Types of Content Marketing Strategies?
In this article we take a look at different content marketing strategies – what they are, how they work and which ones are right for your business. Read on for our high level guide.
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How Often Should My Business Be Blogging?
The optimal frequency of blog posts is a common question we hear from business owners. After all, time is limited and you need to optimise the time you spend on your marketing in the best possible way.
In this article we dig into the subject.
Read on for implementable advice you can use in your business marketing.
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Blog Writing Benefits For Small Businesses
When we think of blogs, it’s generally not something you’d associate with a business. Maybe it’s someone talking about the newest films or the best place to get coffee in London.
Writing a blog for your business is actually an extremely viable marketing weapon – and it can be transformative when done properly.
Does that mean you need to start brushing up on your research of arabica beans and French films? Not quite. Instead, we’re going to explain the benefits of blogging for small businesses and what you stand to win.
Here’s the lowdown
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What are the Best Social Media Platforms for SMEs in 2024?
Social media marketing is a key tool for achieving and improving brand awareness for businesses of all shapes and sizes.
But where do you start? The New Year is an ideal time to think about your social media marketing strategy and commit to a new, better regime to win more for your business.
Choosing what to post is important – but choosing where to post is vital.
Here are the most important social media platforms you should be thinking about in 2024 and why.
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What is the ROI of Email Marketing for SMEs?
Email marketing continues to grow in popularity. Why? With over 4 billion daily users of email, it’s the common marketplace. And you need a stall at the market.
As with all marketing, measuring the return on investment and the KPIs you’ll be tracking is essential. Fortunately, you’ve chosen a marketing medium that is big on benefits and can deliver huge results when executed effectively.
Here’s what we believe are the most important returns when you choose to invest in email marketing.
How to Measure the Success of Social Media Marketing?
How to Measure the Success of Social Media Marketing: A Comprehensive Guide
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Celebrate 12 days of Christmas with our Top Marketing Tips for Small Businesses
Whether you’re launching a new business or already established, time and financial resources are often limited. You understand that marketing is needed to attract new customers and build loyal, long-standing relationships with them but how with limited resources?
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What Types of Content Work Best on Social Media?
Social media has emerged as a dynamic platform for businesses to engage with their audience, build brand awareness, and drive conversions. However, not all content is equal for social media success. In this blog, we will delve into the types of content that resonate most effectively with audiences on social media, helping your business make a meaningful impact in the digital landscape.
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How to Segment Your Audience for Effective Email Marketing?
In this blog post, we will explore the importance of segmenting your construction email marketing audience for more effective email marketing campaigns, and provide practical tips on how to segment effectively.
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The Role of Social Media Marketing in Customer Service
In this blog, we’ll delve into the pivotal role of social media marketing in enhancing customer service and building lasting relationships with your audience.
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