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Blog
Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.
The Benefits of Employee Advocacy on LinkedIn
If you’re only using LinkedIn for sales or recruiting, then you’re missing out on a huge opportunity. Employee advocacy is one of the most powerful ways to use LinkedIn for your B2B marketing.
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6 signs you need help with your social media
Getting your social media to work for you takes time, effort and patience – three things you might be short on right now. Here are 6 signs it’s time to outsource your social media.
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How to Use LinkedIn for B2B Marketing
LinkedIn is a powerful platform with many features that can be useful for businesses, including the ability to spread product or service awareness and start conversations about sector change. In this blog post, we’ll explore how your business can use LinkedIn effectively to achieve these objectives.
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3 Reasons why Small Businesses need email marketing
In 2020 the number of global email users reached four billion. In this article we look at some of the reasons email marketing is one of the best digital marketing tactics for small businesses.
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How Your Employees Can Help You Market Your Business on LinkedIn
If you're like most business owners, you're always looking for new and innovative ways to market your products or services. One of the most powerful—and often overlooked—ways to do this is through employee advocacy. And there's no better platform for employee advocacy than LinkedIn.
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Write your own social strategy (10 things to include)
We all want to be more successful on social media; to have more followers, get more likes and be recognised as an innovative brand. In this blog, I’ll explain why a social media strategy is so important and I’ll also share my top tips on what to include.
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The benefits of engaging a specialist copywriter
You could create your own web content, blogs and email. But is it the best option for your business? In this article, we look at some of the benefits of working with a specialist copywriter v doing it yourself.
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Common ITT errors to avoid
ITTs open the door to new opportunities. But silly mistakes can scupper your chances of success. There’s no ‘golden bullet’ that will guarantee you win every ITT you respond to. However, in this article we highlight five common mistakes clients make and show you how to avoid them.
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From freelancer to agency
In this article I reflect on my journey from corporate life to fledging agency and start to explore why self promotion is such a big step for a me!
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My 3-step guide to speedy content creation
Do you find yourself dreading your next social media post? Do you find yourself staring at a blank screen with no idea what to post? Or maybe you’ve got plenty of ideas but don’t know how to organise them? In this article, Liz shares her simple three-step guide for speedy content creation.
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