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Blog
Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.
3 Reasons why Small Businesses need email marketing
In 2020 the number of global email users reached four billion. In this article we look at some of the reasons email marketing is one of the best digital marketing tactics for small businesses.
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How Your Employees Can Help You Market Your Business on LinkedIn
If you're like most business owners, you're always looking for new and innovative ways to market your products or services. One of the most powerful—and often overlooked—ways to do this is through employee advocacy. And there's no better platform for employee advocacy than LinkedIn.
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Write your own social strategy (10 things to include)
We all want to be more successful on social media; to have more followers, get more likes and be recognised as an innovative brand. In this blog, I’ll explain why a social media strategy is so important and I’ll also share my top tips on what to include.
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The benefits of engaging a specialist copywriter
You could create your own web content, blogs and email. But is it the best option for your business? In this article, we look at some of the benefits of working with a specialist copywriter v doing it yourself.
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Common ITT errors to avoid
ITTs open the door to new opportunities. But silly mistakes can scupper your chances of success. There’s no ‘golden bullet’ that will guarantee you win every ITT you respond to. However, in this article we highlight five common mistakes clients make and show you how to avoid them.
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From freelancer to agency
In this article I reflect on my journey from corporate life to fledging agency and start to explore why self promotion is such a big step for a me!
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My 3-step guide to speedy content creation
Do you find yourself dreading your next social media post? Do you find yourself staring at a blank screen with no idea what to post? Or maybe you’ve got plenty of ideas but don’t know how to organise them? In this article, Liz shares her simple three-step guide for speedy content creation.
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10 reasons your business should be on social media
Are you still trying to decide whether you really need social media accounts for your business? In this article, Liz explores ten key reasons why social media needs to form part of every business’s marketing strategy.
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What is content marketing and why does it matter?
In this article, Liz Clarke takes a look at the subject of content marketing and how you can use it to make your business stand out from the crowd.
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Clubhouse: why I’m hopeful it will prove its business value
Is it truly a revolution in social media, or another flash in the pan? Liz Clarke casts her critical eye over the value and worth of Clubhouse.
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