Stop Using Linktree* on Your Social Media Profiles

If you use social media in your business marketing, you may have come across Linktree* (and other similar link aggregator tools), as a popular tool for managing multiple links on your social media profiles.

*side note: for ease in this article, the term “link aggregators” refers to Linktree and similar platforms that offer the same functionality.. we don’t want to be accused of being “anti-Linktree”, we just think there’s a better way*

Link aggregators sound like a great idea. They overcome the single link in bio restriction of many social media platforms, and mean you only have to manage your links in one place.

But before you commit to one of these platforms, consider this: by sending your followers to a third-party service, you’re missing out on valuable opportunities to boost your own website’s SEO, engagement, and brand experience.

Here’s why we believe creating your own links page is a smarter move for your business’ online visibility and that all important SEO.

Centralise Links on Your Own Website

Link aggregator let you centralise multiple links onto a single landing page. But why not create that same page on your own website?

A dedicated links page on your site achieves the exact same thing but brings all that traffic directly to you, not to a third-party platform.

Every time someone clicks a link aggregator link, it’s a missed opportunity to increase your website’s own SEO and authority.

Keep Visitors Engaged Where it Matters Most FOR YOU!

Link aggregators claim to increase engagement by making your content easier to navigate. But it’s more beneficial to direct that engagement to your own website – and you do so with less clicks than using a 3^rd party interface.

When visitors land on your domain, you have more control over their journey. You can guide them to specific pages, highlight your latest offers, and present your brand in a way that’s true to you. Every extra click on your own site is another chance to build a relationship with your audience.

Analytics – Get the Full Picture, Not Just the Basics

While link aggregators offer basic analytics like click-through rates, the insights are limited compared to what you can gather directly from your website. Tools like Google Analytics or the more simple to understand Plausible (more basic than GA but arguably more than adequate for most small businesses) provide a better understanding of visitor behaviour, allowing you to tailor your content more effectively. With your own data, you can track the complete customer journey from their first click to conversion, helping you make smarter, data-driven marketing decisions.

Customisation – Total Control of Your Brand’s Appearance

Link aggregators allow for some degree of customisation, but it’s still within the confines of their platform. When you use your own website, the customisation is entirely in your hands. You control the style, the layout, the user experience, and you can make changes whenever you like. Your brand deserves to shine on a page that’s entirely yours, not a limited third-party template.

Nothing Looks More Professional Than Your Own Website

Link aggregator pages can look neat and tidy, but there’s nothing more professional than your own website that’s been designed, developed and written with your audience in mind.

It’s your digital shopfront—a reflection of your business’s personality, values, and expertise. A bespoke links page on your own domain keeps everything on-brand and consistent, reinforcing trust and credibility with every visit.

Increased Traffic – Why Drive Traffic to Someone Else’s Website?

One of the main goals of any business should be to drive traffic to its own website. Your site is where the magic happens—where visitors learn about your products or services, sign up for your newsletter, and eventually convert into customers.

By using link aggregators, you’re directing traffic away from your site, and potentially losing out on leads and sales. A links page on your own domain ensures every visitor is one step closer to becoming a valued customer.

Simplified User Experience – Create a Unique Experience Only You Can Offer

Link aggregators aim to simplify the user experience, but there’s no one-size-fits-all when it comes to engaging with your audience.

By creating a custom links page on your website, you tailor the experience to suit your brand and your audience’s needs. Whether it’s adding a pop-up with a special offer or embedding a video to showcase your latest product, the possibilities are endless—and entirely within your control.

After All’s Said & Done: Bring Your Traffic Home

Using link aggregators might seem like a quick fix, but it’s a short-term solution with long-term consequences. If you have your own website, it’s the perfect platform to showcase your content, build your brand, and drive valuable traffic. Instead of sending your audience to a third-party service, bring them directly to where you want them—your own digital doorstep.

After all, if you’ve invested in a website, why not make the most of it?

For help creating your own links page, get in touch with the team, we are happy to help.