Tag: content writing

What’s the ROI of Content Marketing?

Author: Liz Clarke
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If you’ve ever asked, “What’s the point of spending money on content marketing and writing?” you’re not alone.

In this article, we unpick the return on investment (ROI) of focusing on content marketing and show you why it’s worth every penny.

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What’s the ROI of Content Marketing?

Pros and Cons of AI For Marketing

Author: Liz Clarke
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Discover the pros and cons of using AI for marketing. We’ve all seen how technology is transforming the way we live and work, from self-service checkouts in supermarkets to online banking. Automation is replacing human interactions faster than we ever thought possible, with services becoming “more efficient” (are they really – that’s probably a discussion for another day!) to keep up with the pace of life. And, considering the way AI has impacted our day to day life, it’s not surprising, marketing is heading in the same direction.  

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Pros and Cons of AI For Marketing