The Benefits of Employee Advocacy on LinkedIn

If you’re only using LinkedIn for sales or recruiting, then you’re missing out on a huge opportunity. Employee advocacy is one of the most powerful ways to use LinkedIn for your B2B marketing.

Employee advocacy sparks 10 times more reach than when brands talk about themselves. That’s because people trust recommendations from friends and colleagues more than they trust ads. And when employees share content on LinkedIn, it signals to their networks that the content is worth reading.

Companies should be training their teams to use LinkedIn effectively to support the work of the marketing departments. CMOs and founders should encourage their employees to connect with as many people as possible, join relevant groups, and participate in discussions. By doing so, they can amplify the reach of their company’s content and help position themselves as thought leaders in their industry.

How to Use LinkedIn for Employee Advocacy

There are a few things that companies should keep in mind when training their teams to use LinkedIn for employee advocacy. First, it’s important to have a strategy in place. What kind of content do you want your employees to share? What are your goals? Once you have a clear understanding of your objectives, you can develop a plan for how best to achieve them.

It’s also important to give employees some guidance on what not to do. For example, they should avoid coming across as salesy or self-promotional. And they should make sure that the content they’re sharing is relevant and interesting to their networks.

Finally, it’s helpful to provide employees with some resources, such as pre-written posts or templates for creating their own posts. This will save them time and help ensure that the content they’re sharing is aligned with your company’s goals.

Need help getting started?

When used correctly, LinkedIn can be an invaluable tool for employee advocacy. By training your team to use LinkedIn effectively, you can amplify the reach of your company’s content, position yourself as a thought leader in your industry, and spark conversation about sector change.

If you need help getting started Freedom-CS offers a range of bespoke training solutions to show your teams how to make best use of their LinkedIn profiles.

Get in touch today to find out more.