What are the Different Types of Content Marketing Strategies?

In this article we take a look at different content marketing strategies – what they are, how they work and which ones are right for your business. Read on for our high level guide. 

Author: Liz Clarke

What are content marketing strategies and how do you choose the right one?

You’ve heard a little about the benefits of blogging. You know social media is a must. And you keep wondering why aren’t you doing a podcast like everyone else.

Spoiler alert – it’s very often the case that businesses don’t need everything all at once.

Content marketing is much more than just ticking boxes or creating content for the sake of it – and what works for one business, could be a total waste of time for yours.

Marketing builds brands, and brands win customers. To get your marketing right, you need a strategy that’s built just for you.

Curating a content marketing strategy that cherry-picks what you need and avoids what you don’t, is the best way to get results and stop wasting marketing money.

Why building an effective strategy matters

When was the last time you made a big decision for your business without considering all the implications, positive and negative?

Marketing is no different. Without a strategy, you can’t measure or evaluate the success or failure of your marketing efforts.

You could throw ideas at the wall and see what sticks. But if you carry on without success for too long, your audience is going to wonder what’s going on. And, more importantly, your business may suffer.

Investing money in marketing that doesn’t work is frustrating and expensive.
Investing money in creating the ideal content marketing system for your business and it becomes a life-changing income generator that showcases your business even when you’re asleep (or on holiday!). 

Here’s the kind of content you should consider as part of your content marketing strategy.

Blogging for businesses

Blogging. No, we don’t mean talking about your last holiday. This is the generation of long-term, high-value content that solves problems and generates business. 

It’s how you create long lasting content that showcases why potential customers would be barmy to choose anyone but you. 

It’s how you show you understand the problems that keep your customers awake at night and fix them!

It’s how you build trust to such an extent that people know they want to work with you before they ever speak to you. Because you “get” them and, more importantly, you can help them. 

Whether you’re nurturing an existing audience to remind them how fab you are, or are optimising search traffic and generating a new audience through SEO – blogging is a tool that continues to grow in value.Some ideas to blog about:

  • topics of relevance in your industry
  • questions your audience is asking
  • updates surrounding your business
  • thought leadership from management

Don’t forget your blogs can easily be cut up into chunks and used across social media channels too. 

Leading us nicely on to…

Social media for businesses

Social media is used every day by almost everyone. If your business isn’t already there, it’s time it was. And if you are there… are you in the right place, at the right time with the right content?

Of course there are exceptions to every rule, but generally speaking – social media is essential for businesses that are investing in content marketing.

When using social media for business, you need to consider the who, where and how. Who are you talking to, where they are (LinkedIn and Instagram are wildly different beasts!) and how you’re communicating your message.

A great social media strategy for businesses will offer a variety of high-quality content, with consistency being key. Regular posting builds a more engaged audience, and that audience is more likely to buy or re-buy over time.

Email marketing for businesses

Unfettered access to the inbox of your followers is something that’s hard to come by these days. Thanks to algorithms and the amount of content being posted, you may only be seen by a fraction of the people who want to hear from you on social media channels. And don’t even get us started on the fact you don’t own your estate on social platforms!

However, email marketing is a whole different kettle of mackerel. 

Email marketing can be something as simple as a quarterly newsletter, or the creation of nurture sequences that educate, excite and illuminate new subscribers to your email list.

And, every one of your carefully crafted messages will arrive in the inbox as expected – it’s just down to you to make the email so compelling they couldn’t possibly scroll past it.

We know, we know – “everyone gets too much email and nobody reads them”… sweeping generalisations if ever we heard one! Email marketing data proves time and again that it is a highly sucessful tool in your content marketing armoury. 

As long as you know how to use it well. 

Podcast or video for businesses

Seeing a resurgence in recent years, podcasts and video content are lighting up LinkedIn feeds across the world not to mention TikTok, Instagram Reels and YouTube Shorts!

With the opportunity to reach out through the screen and talk to your customers more directly, there’s no surprise they’re so popular. By showing personality and face (literally!), building relationships is much easier.

Podcast and video content is extremely valuable as it is engaging, reusable and repurposable. But for these reasons, it needs to be done right.

As high ticket services to implement, a clear and carefully defined strategy is a must to generate the highest ROI – but the rewards are almost certainly worth the investment.

How content marketing agencies deliver results

We build strategies that deliver results – it’s that simple. With our help, you’ll talk to your audience clearly, build traffic and generate enquiries that could change your business.

Holding ourselves to important KPIs and delivering only the best for our clients, we believe that an outsourced content marketing department brings huge benefits.

Hiring in-house doesn’t win you wide experience and expertise, plus you’ll likely find that the person you’ve invested in gets dragged into other “higher priority” tasks when business demands meaning, once again your content falls down the to-do list.

By contrast, outsourcing to a team gives you comfort in quality, and lets you focus on your work knowing our specialists are on the case each and every month.

Experience the difference

Content strategy – bleurgh. That’s not your cuppa.

But it very much is ours. With an extra sugar.

Whether you’re an SME who is keen to explore what content marketing can do for them, or want better returns from your current investment of time or money – we want to talk to you.

Let’s have a chat.

Our clients include:

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For a marketing strategy and system as unique as your business, contact the Freedom-CS team and discover how bespoke solutions can drive your growth.