What content helps your website rank better in search results?

Customers often ask us what types of blogs and articles they should include in their content marketing strategy. This article gives five types of blogs and articles you could include in your content strategy in order to enhance the organic performance of your website. 

Author: Liz Clarke

Industry Expertise & Thought Leadership

One approach to consider is sharing expert insights about your industry. These could be opinion pieces, commentary on recent industry trends or in-depth analysis that positions your business as a thought leader in your sector. Show your audience you’re not just part of the industry, but a driving force that understands and shapes its landscape. This is an excellent way to build trust with potential customers before they even speak to you!

Customer Education

These days we want to be well-informed about things before we make the decision to buy. This means that your audience is always seeking useful information to help them in their decision making.

Blog posts and articles that educate your customers about your products, services, or relevant industry knowledge can be invaluable. This could range from ‘how-to’ guides and tutorials, to detailed explanations of complex concepts or processes. By providing valuable and easily digestible information, you’re demonstrating your commitment to customer success and building a solid relationship based on trust and expertise.

Be bold enough to answer the questions that really matter to your customers such as; pricing, comparisons, best practices and so on. This will help you stand out from the crowd as most of your competitors will be too afraid to tackle these subjects!

What content helps your website rank better in search results?

Case Studies & Success Stories

People love stories and they’re an effective way to show your potential customers the tangible benefits of your product or service. Sharing case studies or success stories provides real-world examples of how you’ve solved problems, overcome challenges, and delivered value. Remember to maintain a narrative that engages your audience and shows them the human side of your business.

If you can, include testimonials or reviews from happy customers to back up your claims. There’s nothing more powerful than social proofing to reinforce to your audience that you’re the best choice for them!

News & Updates

Keeping your audience up-to-date with the latest news, whether it’s about your business or industry, can help foster a sense of community and engagement. This might include new product launches, partnerships, events, or any other important developments. Sharing news in a timely manner makes your audience feel included and valued.

Engagement Content

Finally, consider blog posts and articles that encourage interaction. Ask for your audience’s opinion or invite them to share experiences.. This type of content is designed to increase engagement and foster a stronger sense of community and loyalty among your customers.

Keep the end goal in mind

Remember, the key to successful content marketing is delivering value to your audience. Every blog post and article should resonate with your customers, answer their questions, and provide them with knowledge that keeps them coming back for more.

If you’re not sure where to start or how to maintain a steady stream of quality content, never fear! The Freedom-CS team are here to help you craft compelling stories and information-packed articles that are finely tuned to your business objectives and audience interests.

To find out more take a look at our blog and article copywriting service, or get in touch today.

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