Copywriting for Blog Posts & Articles

Implementing a copywriting strategy to generate regular blog posts and articles for your website is an awesome way to boost the online visibility of your business. Search engines like Google and Bing love websites that create regular fresh content that is relevant to their users. This means that when these search engines can see your website regularly sharing useful content that answers the questions browsers are asking, they are more likely to show your website in the search results.

What blogs and articles should you create?

Determining the types of blog posts and articles to create requires a thorough understanding of your business, your audience, and your industry. A cookie-cutter approach simply won’t be effective. Each piece of content needs to be carefully curated and strategically aligned to your business goals and audience needs. Below are some examples of the types of blogs and articles you could include in your content strategy:

Industry Expertise & Thought Leadership
Customer Education
Case Studies & Success Stories
News & Updates
Engagement Content

To find out more about these types of content, click here.

How often should you share blogs and articles?

Deciding on the frequency of your blog posts and articles is a key component of your content strategy. There’s no one-size-fits-all answer to this question as the right frequency depends on your business’s resources, goals, and the preferences of your target audience.

Here are points to consider:

Quality is more important than quantity
What does your audience need from you?
What are your competitors doing?
Can you DIY or do you need to outsource it to stay consistent?

How much does blog post and article copywriting cost?

In an ideal world we would love to give you a fixed price for blog posts and article copywriting. However, in reality it depends on a number of factors including:

How complex is your subject matter?
How long does each blog post or article need to be?
How much research is needed to create a relevant, engaging and accurate article?

That said, it’s important to give you an idea of cost when you’re considering whether to write the blogs and articles yourself or whether to outsource them.

We recommend a content strategy and plan in order to ensure your content is relevant to your audience and will add value to your business. A blog or article strategy and planning service starts from £995 (+vat) and will include competitor analysis, some keyword research and a 12 month recommended content schedule.

Typically the price of an ad hoc 500-800 word blog post or article starts from £350 (+vat) per article. Bundles and retained options are available.

Put your business firmly in the spotlight with our blog posts & articles copywriting service. Your brand’s story becomes a compelling narrative that connects with your audience and amplifies your visibility. Based on ‘They Ask You Answer’ and ‘Building a StoryBrand’ methodologies, we create articles that showcase your expertise to answer the questions your audience is asking, fostering trust and engagement. This strategic approach to copywriting turns your technical knowledge into captivating content, enhancing your organic reach, and driving your brand forward.