Copywriting for blog posts and articles Drive traffic to your website and increase conversions

Enhancing your website with engaging blog posts and articles is a brilliant way to boost your business’s online presence.

Search engines like Google and Bing favour websites that consistently produce fresh, relevant content. When you regularly publish engaging articles that address the questions your target audience is searching for, it’s more likely your website will appear prominently in search results. 

Overcome Your Copywriting Challenges for Blog Posts and Articles

Do you feel like you’re performing a juggling act, trying to manage the many different priorities of running a business? Perhaps you’re faced with:

Lack of Expertise:

Not everyone is a born wordsmith! Writing engaging copy that converts sometimes feels like pushing jelly uphill, especially when your deadline is looming large.

Our skilled writers will create compelling copy that engages your audience and aligns with your brand voice and objectives.

Time crunch:

Busy business owners like you are juggling a million and one tasks. Writing blogs often gets pushed to the bottom of the to-do list as other non-marketing priorities take over.

Our experienced copywriters take the writing burden off your shoulders. You can focus on what you do best while we handle the words!

Finding Your Voice:

Capturing your brand’s personality in writing can be tough. Do you need to sound fun and quirky or professional and polished? Brand voice makes a big difference to ensuring your marketing is memorable.

We take the time to understand your brand voice and tailor your message perfectly, freeing you to focus on taking care of business.

Content Consistency:

Maintaining a regular posting schedule can be a juggle when you’re running a business. Irregular posting reduces audience engagement and hurts your visibility.

We handle this for you, keeping your audience engaged and your brand front of mind. No more trying to balance blogging and running a business.

Understanding Your Target Audience:

Identifying and engaging with the right audience can be challenging. Without a clear understanding of who you’re writing for, you could miss the mark on tone, topics, and relevance.

Our thorough audience research delivers content that resonates with your target audience and meets your messaging objectives. 

Step away from the circus and juggle no more. Let Freedom be the ringmaster and manage your content for you.  

👋 Why not have a chat with one of the team?

Why Choose our Copywriting Services for Your Blogs and Articles? 

Distinct Brand Voice:  

We specialise in capturing and amplifying your unique brand voice, ensuring that every piece of content resonates with your audience and reinforces your brand identity. 

SEO Expertise:

Our copywriting services incorporate effective SEO strategies that enhance your visibility on search engines, helping you attract more organic traffic and reach your target audience more effectively. 

Higher Conversion Rates:  

Using persuasive writing techniques designed to drive engagement and conversions, we help you turn casual readers into customers through irresistible calls to actions and valuable content. 

Expertise and Experience: 

Professional copywriters bring a wealth of knowledge and skills, delivering high-quality, researched content tailored to your target audience. 

How our Copywriting Service Works for Blog Posts and Articles

Our straightforward process will take you from pondering a blank page to having a regular flow of published blogs and articles in 4 simple steps.

1: Discovery:

It starts with a conversation to understand your goals, audience, brand voice, and channels.

2: Research:

Our team gets busy researching the topics, including keywords for blog posts and articles underpinning your business goals and objectives.

3: Creation:

Your dedicated copywriter drafts high-quality, on-brand copy that will resonate with your audience and deliver a compelling call to action.

4: Delivery:

After your feedback, we make the necessary revisions, and hey presto, your completed blog post or article is ready for publication.

🤔 Curious to know more? Let’s chat

Packages for Copywriting Blog Posts and Articles  

The cost of writing blog posts and articles depends on several factors, such as the length of each blog post and the amount of research required. 

That said, we know budget is important so this gives you some ballpark pricing to help you decide whether to write content yourself or outsource it.  

We recommend starting with a content strategy and planning service, which ensures your content is tailored to your audience and aligns with your business goals. 

We also offer bundle and retainer options. 

Keyword Research and Content plan

£995

Competitor analysis and keyword research.
12-month content plan.

Blog post or article

From £350

500-800 words per article.

Freedom’s 4-Step Process 

Working with the Freedom team couldn’t be easier. After the kick-off phase, a rolling programme of content delivery ensures there is always something fresh and interesting for your audience to enjoy.

Month 1  

1.Consultation:

We’ll meet with you to understand your business, target audience, and content goals. This ensures the content aligns perfectly with your vision and business objectives.

2. Strategy Development:

Your customised content strategy is developed to align with your objectives, including keyword research, content planning, and a publishing schedule that meets your needs. If you requested a tone of voice and style guide*, we’ll also create that for you to use across your teams to ensure every piece of future marketing material produced is consistent with your website content. 

*Fee applies, please ask for a quote 

Month 2 

3. Content Creation:

Your assigned copywriter starts work on your blogs and articles based on the agreed content plan and tailored to your brand and audience. Our team provides drafts for your review and makes necessary revisions*. Your feedback ensures you love the version approved for publication. 

4. Publishing:

Once approved, we publish the content on your website ready for you to promote across relevant channels to maximise reach and impact. 

*Up to two sets of revisions are included as standard in all our packages 

Five Benefits of Outsourcing Your Copywriting

Outsourcing to Freedom means you can tap into our copywriting experience to enhance your content, as and when you need and benefit from: 

1. Expertise

Access to skilled writers with diverse backgrounds and expertise. This means you  access specialised knowledge and high-quality writing that may be challenging to achieve in-house.

2. Consistency

Retain your brand voice and messaging and maintain consistency across all your content, helping to strengthen your brand identity. 

3. Scalability

Easily scale your content efforts without the need for in-house resources or on-going commitments. This is especially beneficial during peak seasons or one-off projects.

4. Access to Resources

Access to paid-for marketing resources for market research, SEO optimiszation and analytics to enhance the effectiveness of your copy, ensuring it reaches the right audience.

5. Time Efficiency

Faster project completion and more efficient use of resources so you can focus on core business activities while Freedom handles your copywriting.

 

👀 See what our customers think about working with the team 👇

Testimonials 

“The team is clear and concise about all that they do. They have a way of teasing the good stuff about your business out of you, without you even realising it. Engagement and sharing on LinkedIn has increased several hundred % since Freedom started looking after Knightsure’s marketing.” 

Tony Knight, Director Knightsure Insurance

“Freedom has been wonderful to work with. The team are professional, knowledgeable and all-round great people. They helped us with maternity cover for our full-time marketing exec, and seamlessly continued our marketing – no disruption to our brand at all. We are so happy. Thank you Freedom!” 

Verity Lovelock, Architect

“The Freedom team created fantastic content for our careers page, really helping us to convey what it’s like to work at our company. They were highly professional throughout the entire process and effectively communicated from start to finish. They also provided us with some great new ideas!”   

Matthew Hill, Marketing Exec, DLM

Copywriting Blog Post and Articles FAQs  

Can you write for any industry?

Yes! Contrary to what you might think, you don’t need to be a subject matter expert to create industry specific copy. Our writers are skilled in various niches and can adapt to your specific industry needs.

What if I need revisions?

We offer a revision process to ensure the final content meets your expectations.

What is your process for researching topics?

This involves completing in-depth research to understand your target audience and analysis of current trends to ensure that the content is original, informative, and engaging.

How will you determine the right tone for our brand?

We’ll review your content to ensure our tone is consistent with your existing content. We’re also happy to create tone of voice guidelines for you if necessary.

What is your turnaround time for a blog post or article?

Typically, we deliver a 500–800-word blog post within 3 working days. However, this may vary based on the complexity of the topic. Once we’ve completed our ‘discovery session’ with you, we can provide a more accurate timeline.

How do you optimise your content for SEO?

Our writers follow best practice SEO, including keyword research, effective use of headings, meta descriptions, and internal/external linking.

We aim to create content that ranks well with search engines while remaining engaging for readers.

Can you help with content strategy and planning?

We’d love to! We can help you develop a content strategy that aligns with your business goals, including topic ideation, content calendars, and audience analysis.

How do you measure the success of your content?

Success can be measured through various metrics, including page views, engagement rates, social shares, and conversion rates. We can help with setting up specific KPIs based on your goals.

Our clients include:

Unlock Your Freedom to Grow!

For a marketing strategy and system as unique as your business, contact the Freedom-CS team and discover how bespoke solutions can drive your growth.