White Papers

White Papers involve a lot of research and can be lengthy to produce, however, they can be necessary and are a useful business tool. Let us give you some valuable time back. As part of this service, Freedom-CS will research and present the information in a way that’s clear and engaging to your desired audience.

Why are white papers useful for your marketing?

A white paper is a well written, comprehensive document used to position your business as an expert in its field. It is a thought provoking piece of content that explains to your audience what you specalise in and how they will benefit from your services.

White papers are highly effective lead generation tools, offering valuable and relevant content that helps you capture the attention of potential customers who are actively seeking solutions to their problems.

Creating memorable white papers

So, with that in mind, what does an outstanding white paper include?

An engaging white paper should educate your customers about industry trends, best practice and developments in your field. It should take a deep dive into any issues your audience might be experiencing and offer actionable solutions.

By offering valuable insights and actionable advice, you position your business as a trusted advisor. This can help you nurture leads, build relationships, and ultimately drive conversions.

Back up your claims by sharing past case studies. These should tell a story and celebrate real life successes, helping your audience imagine themselves as your customer. Towards the end of your white paper its also useful to include customer feedback to bring your services to life.

How long should a white paper be?

The length of an effective white paper depends on the complexity of the topic. Though it’s important to ensure that it’s long enough to provide detail about your profession and secure your place as an industry expert, yet concise enough to keep the reader interested.

White papers are typically quite in-depth and often range from around 6-10 pages long, depending on the topic and purpose. The reader shouldn’t be left with any unanswered questions but wanting to pick up the phone to find out more about how you can help them.

White paper writing services

We’re experienced in creating white papers that inspire readers, capture their imagination and make them take action. When you contact Freedom-CS to develop a white paper, you will be put in touch with one of our proficent team of writers with the background knowledge to match your requirements. They will work closely with you and your team to collect the information needed to write your white paper.

How much does a white paper cost?

Ever heard the phrase, “How long is a piece of string”? That’s probably never been more relevant than in relation to this service.

When you’re investing in a white paper for your business it’s critical that they are well considered and showcase the best of what your business can offer. To discuss your needs in detail and for a tailored quote, contact the team today.