Email Marketing Packages Amplify your visibility with email marketing packages

Stay front of mind with your ideal clients with email marketing services from Freedom.

Our email marketing packages are designed to help you effortlessly connect and engage with your audience. Whether your contacts check their email on their desktop or on the go with their mobile device, personalised, dynamic content ensures you’re always making an impact.

As a small business owner, you’re always looking for new ways to grow and attract new customers. With our email marketing packages, you’ll make it happen. We’re dedicated to helping you build meaningful relationships with your audience, enhancing your credibility and trust. From compelling content and managing your email lists to sending out campaigns and analysing their success, everything is taken care of. You’ll see how effective each email is and ensure your messaging hits the mark, driving real results.

Common Email Marketing Challenges for Small Businesses

Email marketing is a powerful and cost-effective tool for small businesses but doing it on your own comes with its own set of challenges:

Inconsistent Messaging:

Infrequent emails can cause subscribers to forget your brand and mark your emails as spam, harming your sender reputation and future campaign success.

Poor Planning and Scheduling:

The perfect email campaign takes time, and the rush to get it out can lead to mistakes due to poor planning. Rushing or procrastination often results in overlooked errors or missed opportunities.

Not Segmenting your Audience:

Without segmentation, your messages may not resonate with everyone, leading to lower engagement rates.

Lack of Personalisation:

Generic, impersonal emails can feel irrelevant and lead to lower open and click-through rates.

Poor Analytics:

Without analysing email performance, it’s difficult to understand what’s working and what isn’t.

Email List Management:

Sending emails to outdated or unverified contact lists can harm your sender reputation and deliverability.

Why Choose Our Email Marketing Services?

Tailored to Your Brand:

By taking the time to understand your brand’s voice and values, your email marketing reflects your brand identity and puts your business front of mind with past, present and potential customers.

Consistent Email Marketing Schedule:

Ensure regular, meaningful communication that delivers value and includes a clear call to action. Regular, meaningful communication keeps your brand top of mind and strengthens your relationship with your audience.

Careful Campaign Planning:

Have confidence that each email is well-thought-out and error-free. With careful planning, emails will be sent at the best time, increasing the likelihood that it is seen and acted upon.

Higher Engagement & Conversion:

Segmenting your audience by interests and behaviours allows for more personalised and relevant messages, increasing engagement and effectiveness.

Regular Email Analytics:

Track open rates, click-through rates, and other key metrics to get a comprehensive view of your customer’s behaviour and preferences.

Clean and Updated Email List:

Have confidence in the quality of your subscribers, with a well-maintained, up-to-date email list.

Email Marketing Packages

Keeping in Touch (KIT) £950 per year*	KIT Gold £395 per month*	KIT Platinum £500 per month*
Ideal for small businesses and startups who want to stay in touch with their current contacts.	Perfect for growing businesses aiming to leverage their database and increase repeat business	Best for established businesses with a list of 2500+ contacts
1-hour kick off call to get started	1-hour kick off call to get started	1-hour kick off call to get started
12 “light touch” emails to ensure you keep in touch with your contacts each month	12 “light touch” emails to ensure you keep in touch with your contacts each month	12 “light touch” emails to ensure you keep in touch with your contacts each month
	Monthly bespoke email to your whole database (or preferred segment) sharing latest news and information	Monthly bespoke email to your whole database (or preferred segment) sharing latest news and information
	Monthly review and planning call.	Monthly sales e-shot about your latest special offer
		Monthly reporting and review calls

*email marketing software subscription fees apply
👋 Have a chat with one of the team?

Freedom’s Four Step Email Marketing Process

Working with the Freedom team for your email marketing couldn’t be easier. Our simple 4-step process ensures we understand your business and effectively build relationships on your behalf.

1: 1-hour kick off call to get started

After giving the go ahead, your dedicated account manager will set up the kick-off meeting putting you on the fast track to always being front of mind with your email audience.

For those using our monthly bespoke email service, we take the time to understand your business, objectives, and vision. This deep dive helps us communicate with your customers effectively, using insights from your industry, events, and relevant themes to create engaging, interactive content.

2: Creating your bespoke email marketing campaign

We create a plan for your email marketing campaign detailing the topics we will be covering, the segment to target and the Call to Action. Once you’ve approved the plan approval, we get to work creating your messages.

3: Writing your attention-grabbing messages

Now we know what content you need, your goals and your tone of voice, it’s time to start writing emails that will resonate with your audience and encourage them to take action. A good subject line entices them to keep reading followed by relevant, easy to read content, keeps your audience engaged and ready to act.

4: Delivering your messages

After careful proofreading and testing, your emails are scheduled to send at the optimum time for your audience. Depending on what email marketing package you have chosen, we will have a monthly call to analyse results, agree the content of your next email(s) and add new contacts to your database

Month 1

Your dedicated account manager will set you up an Active Campaign or Mailchimp account for email marketing (if you don’t have an email marketing software subscription of your own) and draft the monthly KIT emails for you to review and approve.

Month 2

If you’ve chosen the KIT Gold or KIT Platinum service your account manager will arrange monthly calls to agree the content of your next email(s) and add new contacts to your database. During this call, you will also review how many emails are being opened, how often recipients click through to your website, along with unsubscribes, bounce rates and other key metrics.

Five Benefits of Email Marketing

Outsourcing your email marketing to Freedom comes with several important benefits:

1. Expertise

Access to experienced marketers, SEO specialists and trained journalists to ensure your emails compel your reader to act.

2. Consistency

When it comes to email marketing – consistency is critical. We take care of this so you don’t have to find the time to do it.

3. Time Savings

Unlock your Freedom to focus on your core business activities while we handle your email marketing needs.

4. Greater Engagement

Our experience and content writing skills ensure you deliver meaningful communication that delivers value and includes a clear call to action.

5. Boost ROI

With well-planned, tested emails sent to the right audience, you achieve cost-effective mass communication. Clear calls to action and tracking make it easy to measure and enhance ROI.

🤔 Curious to know more? Let’s chat

Testimonials

“With Freedom’s help in 2024 we’ve increased turnover by 55% and onboarded 10 new clients – a 30% growth.

We can tell when emails are sent as phone calls increase.”

Richard Allen, Skilled Labour Services

“For marketing to work, you must have a plan, be consistent and monitor it.

Having the team behind me gives me confidence, great leads and, most importantly, more income !!”

Claire Hartnell, CJ Garden Services

“Regular email campaigns help us stay in touch with our patients and inform them about special offers, events, and new brands.

Freedom tracks the performance of email campaigns and shows the impact on traffic to our website.”

Sophie Sales, General Manager, Optomeyes Eyecare

Email Marketing FAQs

What happens when I decide to engage Freedom for email marketing services?

When you request a proposal from Freedom, you’ll receive a document that details the service that you’ll be provided with and how much it will cost.

It also includes our T&C’s.

Simply tick the relevant boxes for the service you require. sign the form and send it back to us. We’ll be in touch to book your kick-off meeting.

What’s cheaper, Freedom Agency or a freelancer?

Freelance service fees vary considerably – as does the quality of the freelancer!

When you choose Freedom Agency, we are confident our pricing is competitive but, importantly, gives you access to a wide range of skills and experience. Our team has worked in everything from the motor industry to construction from healthcare to travel and so much in between. We even have a trained journalist on the team.

This means that you benefit from an extensive skill set that might not always be affordable.

How will you ensure the email message reflects our brand?

To create emails that resonate with your audience, it’s critical that they sound “on brand”. We’ll get a sense of your tone and style by talking with you and auditing your existing content. Our experience across various industries lets us create email marketing that aligns with your brand and grabs attention as relevant, trustworthy, and impactful.

Is this a long-term commitment?

Email marketing is a long-term marketing strategy. This means that to get the best from email marketing, you must be prepared to stay the distance. However, unlike other agencies, we don’t tie you into lengthy contracts of 12, 18 or even 24 months!

If you choose the KIT Gold or KIT Platinum email marketing package, we ask that you commit to working with us for at least six months, at which point we’ll review the service and results with you.

If you’re happy with the direction of travel, you’ll move onto a three-month rolling contract basis.

Are your T&Cs easy to understand?

Our terms and conditions are designed to be easy to understand, but here are the key points you need to know. We charge monthly in advance for our services. This means that if you start working with us on the 1st of June, you would receive your initial invoice on the 23rd of May.

Our payment terms are seven days, and we take payment by Go Cardless, which is easy for you and us and means there’s no awkward chasing of overdue invoices.

Consistency of delivery is critical to the success of an email marketing strategy. Therefore, it’s important that changes or revisions are requested quickly so that we can maintain your publishing timescales.

Please provide feedback on any required changes within three working days of receiving the draft email. If we don’t hear back within this timescale, changes or revisions become chargeable as new work.

Does VAT apply?

We are VAT registered, and therefore, VAT does apply to all of our invoices.

What if I don’t like the email marketing plan you suggest?

Your KIT email marketing sequence is based on our introductory meeting with you. If you choose the KIT Gold or KIT Platinum email marketing package, each email will be based on the most recent monthly planning call and the agreed brief. Minor revisions are included, but if you change your mind about the content, or withdraw a special offer, after the email has been drafted, you will be charged for a replacement email.

Do you use AI when writing content for customers?

No, we don’t routinely use AI to generate content for customers. There’s nothing worse than reading an email and then speaking to somebody and feeling like the two experiences are totally disconnected.

We don’t have a website yet – can we still use this service?

Absolutely! Even without a website, we can explore alternative channels for your audience to engage with you. For instance, we can set up a reply email address or provide a phone number for direct contact. Where you want to provide the option to learn more, we can link to your social media, facilitate quote requests or help schedule meetings. There are plenty of options available. And if you need assistance with any of these options, including developing a new website, we’d be happy to discuss how we can support you.