Email Marketing

Far from being an outdated marketing channel, email marketing is a powerful tool that slots seamlessly into your business’ marketing ecosystem, amplifying your reach and resonance. Email marketing isn’t just an option, it’s a necessity because it nurtures your connection with existing customers, rekindles the spark with past clients, and introduces your brand to a pool of new prospects waiting to be engaged. By delivering personalised content straight to their inboxes, you not only stay front and centre of the reader’s mind, you also create meaningful engagements that convert into loyal customers.

Types of Email Marketing Strategies

Different goals call for different types of email marketing strategies. These include:

Regular Newsletters and Touchpoints:
Keep your audience informed about your latest offerings, insights, and updates.
Sales, Special Offers, or Events:
Announce exclusive deals, promote special events, or drive sales.
Nurturing and Drip Sequences:
Engage your audience over time, nurture leads, and guide them through their customer journey.

The Benefits of Email Marketing

Email marketing is a cost-effective tool that offers a remarkable return on investment. It enables you to nurture leads, foster customer loyalty, and boost sales. Plus, with detailed analytics, you can measure your success, optimise your strategies, and make data-driven decisions to continually improve your performance.

Why use email marketing?

Email marketing is a powerful tool in your digital marketing arsenal, essential for driving customer engagement and boosting your bottom line. Here’s why:

Direct Communication

Email marketing allows direct, personalised communication with your customers, right in their inboxes. It’s a unique channel where you are invited into your customer’s personal digital space, creating opportunities for meaningful connections.

Targeted & Personalised Content

Segmentation means you can divide your audience into different groups based on their preferences, behaviours, or demographics. This enables you to deliver highly personalised and relevant content that resonates with each segment and reduces the chances of them unsubscribing from your email list.

Cost-effective & High ROI

Compared to many marketing methods, email marketing is incredibly cost-effective and offers a high return on investment. It’s a strategy that scales with your business, whether you’re a start-up or an established enterprise.

Data-driven Decision Making

Email marketing platforms provide comprehensive analytics, from open rates to click-through rates, and conversion statistics. This data offers valuable insights, allowing you to optimise your campaigns, make informed decisions, and continually improve your strategy.

Nurture Customer Relationships

Regular, value-packed communication helps to build and nurture relationships with your customers. It fosters trust, encourages loyalty, and turns one-time buyers into repeat customers.

So, whether you’re looking to increase brand awareness, drive sales, or nurture customer relationships, email marketing is an essential strategy. It’s all about delivering the right message to the right person at the right time – and when done correctly, the results can be phenomenal.

Email Marketing Platforms We Use

At Freedom-CS, we’re well-versed in using leading email marketing platforms, specifically Mailchimp and ActiveCampaign. These robust tools offer user-friendly interfaces, a wealth of features, and detailed analytics to help make your email marketing campaigns a success.

How much does email marketing cost?

The cost of email marketing can vary greatly depending on the complexity and frequency of your campaigns, the size of your subscriber list, and the specific platform used.

At Freedom-CS, we believe in providing transparent, value-driven pricing tailored to your specific needs and goals. We’re here to guide you to the solution that delivers the most impact for your investment.

To give you an idea about the cost of email marketing, a simple campaign comprising a single email on a platform you already have in place will cost around £295. By contrast a 12-month drip sequence of keeping in touch emails to your list, including a 12 months subscription to ActiveCampaign for up to 1000 contacts starts from £995 per year. Click here to find out how you can Boost Your Business with 12 Months Tailored Email Marketing.