Social Media Management Maximise your Brand Visibility

Transform your social media presence with consistent and engaging content.

Freedom takes the guesswork out of your social media management. With our expertise, you’ll maximise your brands’ visibility and connect with your audience. Being active and consistent on social media is key to driving your brand’s online presence. It gives you valuable consumer insights and drives traffic to your website.

Let us take the time and stress away, so you can focus on running your business. Managing paid adverts, creating engaging content, and keeping a steady stream of posts can be a lot to handle. With Freedom, you’ll improve your social media strategy and avoid costly mistakes. Plus, it’s a cost-effective way of keeping up with competitors whilst building trust with your customers. After all, people buy from people, so building strong relationships is crucial.

Social Media Challenges for Small Businesses

As a small business, building a strong online presence can feel overwhelming. Grabbing attention on social media is tougher than ever, and customers have higher expectations than ever before.

When used effectively, social media offers a powerful, cost-effective way to engage with customers and create a memorable brand presence. Despite the benefits, trying to tackle it all on your own can lead to a unique set of challenges:

Limited Resources:

Many small businesses can’t afford dedicated social media staff to build and maintain a presence across multiple platforms. One of the biggest challenges is creating a steady flow of relevant content while managing multiple profiles and interfaces.

Content Creation:

Ever feel like you don’t know what to say? You’re not alone. Generating fresh content ideas is one of the most frustrating challenges on social media. It’s tough to strike the right balance between producing high-quality content and maintaining a regular posting schedule.

Lack of Strategy:

Maintaining a presence across multiple profiles and platforms requires a well-thought-out strategy, especially on a limited budget. Staying on top of ever-changing social trends while keeping your content fresh and engaging can feel like a never-ending job. Without a clear plan, it’s an uphill battle to stand out against established competitors on social media.

Measuring Success:

Understanding and interpreting social media metrics can be tricky but is essential for gauging success and refining your strategy. While calculating return on investment (ROI) is challenging, it plays a key role in lead generation and customer nurturing. The real difficulty lies in making sense of the metrics and translating it to make data driven decisions.

Technical Know-how:

Effectively managing your social media requires familiarity with scheduling tools, graphic design software, and analytics platforms. On top of that, the ever-changing algorithms and platform updates can make chasing organic traffic feel like a never-ending task. Letting someone else handle that for you takes a layer of stress away from your day and stops social media slipping to the bottom of your to do list!

👋 Why not have a chat with one of the team?

Why Choose Our Social Media Services?

When you choose Freedom for your social media needs, you have peace of mind that an experienced social media manager is keeping your online presence active, even when you’re busy or taking a well-deserved break.

Social Media Management

Let us take control of your social media, handling the what, where, when and why to post on platforms like LinkedIn, Facebook, Instagram, Pinterest, YouTube and TikTok.

Tailored Strategy

With a good understanding of your business goals and audience, we’ll help you stand out from the crowd with a tailored strategy, compelling content and on-point technical know-how.

Creativity and Content Quality

We get to know your brand’s voice and values ensuring your social media reflects your brand identity. Our experienced and skilled content creators ensure that posts are fresh and creative, taking your brand to new heights.

Communication and Collaboration

Customers want to connect with the people behind your brand and get a sense of who you are. We work closely with you to understand your values and reflect your culture in social media. As an integral part of your team, we capture newsworthy content from company updates and work milestones to personal development stories.

Transparency and Reporting

Regular performance reviews allow us to adjust your social media strategy to ensure you get the best possible results. Reporting on performance metrics and analytics keeps you informed about your progress, how it aligns with your budget and contributes to achieving your business growth goals.

Staying Current with Trends

We make it our priority to stay updated with the latest social media trends and algorithm changes, so that you continue to grow your organic social traffic. This proactive approach helps us to adapt your social media strategy as needed.

🤔 Curious to know more? Let’s chat

Social Media Packages

Our goal is to get your Social Media Service up and running with minimum burden for you.

Silver £450 per month*	Gold £950 per month*	Platinum £1500 per month*
Ideal for small businesses and startups who want to build their online brand presence.	For established businesses keen to grow their visibility and add a broader mix of content to their marketing.	For businesses committed to maximising the impact of social in their marketing strategy.
1-hour monthly planning and progress call	Silver package PLUS:	Silver and Gold PLUS
12 social media posts, designs and captions on 1 platform	Quarterly content plan	4 reels and 8 stories per month, using video or photos provided by you**
Scheduling through our social media management software	3 Reels per month using video or photos provided by you**	4 hours per month engagement to support account growth
	2 hours per month engagement to support account growth

*Prices based on managing a single social media account on one social media platform. Additional accounts or platforms attract 50% discount.
**Subject to T&Cs we can arrange site visits to collect images and video for use in reels and stories.
Price on application for TikTok management owing to the content requirements.

Freedom’s Four Step Social Media Process

Working with the Freedom team for your social media couldn’t be easier. Our simple 4-step process ensures we understand your business and effectively build online brand presence on your behalf.

1. 1-Hour Kick-Off Call to Get Started

Once you give the go ahead, your dedicated account manager will schedule a kick-off meeting to understand your business, objectives, and vision. We’ll research the best ways to effectively communicate with your customers, including the most suitable platforms and posting schedule.

2. Creating Your Bespoke Social Media Plan

Now we have a deeper understanding of your business, we’ll create a tailored social media plan detailing the topics and crucial Calls to Action. At our monthly calls with you, we’ll analyse performance results and discuss adjustments, ensuring your messaging resonates with your audience and encourages engagement.

3. Writing Your Attention-Grabbing Messages

Once you’ve approved the plan, we’ll create engaging posts featuring compelling content and eye-catching graphics. Our team will align with your brand’s tone and identity, ensuring your online presence reflects who you are and speaks directly to your audience.

4. Delivering Your Messages

After careful proofreading, we’ll use state of the art software to schedule your posts for maximum engagement with your target audience. You can trust that our carefully created content will maintain a strong brand presence while staying within your budget.

🤔 Curious to know more? Let’s chat

Five Benefits of Social Media

Outsourcing your social media to Freedom offers several important benefits for your business:

Brand Awareness:

Our experienced team has the skills to maximise online exposure for your brand and attract like-minded individuals, helping you “find your tribe”. With our expertise in content writing, we ensure your posts deliver meaningful value and include clear calls to action, driving higher engagement from your audience.

Consistency:

By posting regularly, you’ll increase brand recognition on a large scale. We’ll help humanise your brand with relatable and memorable content, building a sense of community among your audience.

Improved SEO:

When users engage with your social media posts, it sends positive signals to search engines, indicating your brand is relevant and valuable. By leveraging links to your website and tools that facilitate sharing and commenting, we indirectly enhance your website’s SEO and credibility.

Time Savings:

Free up your time to focus on your business while we manage your social media. Our team stays ahead of trends, creates compelling content, schedules posts effectively, and provides transparent reporting. Which means you don’t have to!

Boost ROI:

As a small business with limited budgets, you’ll benefit from the performance metrics that analyse what is working – and what’s not. Our approach enables cost-effective mass communication, making it easy to measure and enhance your ROI.

👀 See what our customers think about working with the team 👇

Testimonials

Client Success Stories:

“Liz is clear and concise about all that she does. She has a way of teasing the good stuff about your business out of you, without you even realising it. Engagement and sharing on LinkedIn has increased several hundred % since Liz started looking after Knightsure’s marketing.”

Tony Knight, Knightsure Insurance (part of the JMG Group)

“For marketing to work, you must have a plan, be consistent and monitor it.

Having the team behind me gives me confidence, great leads and, most importantly, more income!!”

Claire Hartnell, CJ Garden Services

“We have seen a significant increase in the level of engagement on our social media platforms as well as an increase of inquiries through our website and calls into the office.”

Jamie Barrett, Evolution5

Social Media Management FAQs

What happens when I decide to engage Freedom for social media services?

When you request a proposal from Freedom, you’ll receive a document that details the service that you’ll be provided with and how much it will cost.

It also includes our T&C’s.

Simply tick the relevant boxes for the service you require. sign the form and send it back to us. We’ll be in touch to book your kick-off meeting.

What’s cheaper, Freedom Agency or a freelancer?

Freelance social media management fees vary considerably – as does the quality of the work!

When you choose Freedom Agency, we are confident our pricing is competitive but, importantly, gives you access to a wide range of skills and experience. Our team has worked in everything from the motor industry to construction from healthcare to travel and so much in between. We even have a trained journalist on the team.

This means that you benefit from an extensive skill set that might not otherwise be affordable.

How will you ensure the social media content reflects our brand?

To create content that resonates with your audience, it’s critical that the content is “on brand”. By talking with you and auditing your existing content, we’ll get a sense of your tone and style. Our experience across various industries lets us create content that not only aligns with your brand but also grabs attention as relevant, trustworthy, and impactful.

Is this a long-term commitment?

To get the best from social media, you must be prepared to stay the distance to test what is working. However, unlike other agencies, we don’t tie you into lengthy contracts of 12, 18 or even 24 months!

With our social media service, we ask that you commit to working with us for at least six months, at which point we’ll review the service and results with you.

If you’re happy with the direction of travel, you’ll move onto a three-month rolling contract basis.

Are your T&Cs easy to understand?

Our terms and conditions are designed to be easy to understand, but here are the key points you need to know. We charge monthly in advance for our services. This means that if you start working with us on the 1st of June, you would receive your initial invoice on the 23rd of May.

Our payment terms are seven days, and we take payment by Go Cardless, which is easy for you and us and means there’s no awkward chasing of overdue invoices.

Consistency of delivery is critical to the success of a social media strategy. With that in mind, it’s important that changes or revisions are requested quickly for us to maintain your publishing timescales.

We ask that you provide feedback on any required changes within three working days of receiving the draft email. If we don’t hear back within this timescale, changes or revisions become chargeable as a new piece of work.

Does VAT apply?

We are VAT registered and therefore VAT does apply to all of our invoices.

What if I don’t like the social media plan you suggest?

Your social media plan is based on our introductory meeting with you, but our flexible approach enables us to discuss and agree on content on the most recent monthly call. Minor revisions are included but if you change your mind about the content, or withdraw a special offer, after the post has been drafted you will be charged for a replacement.

Do you use AI when writing content for customers?

No, we don’t routinely use AI to generate content for customers. There’s nothing worse than reading a social post and then speaking to somebody from the business only to be left feeling like the two experiences are totally disconnected.

We don’t have a website yet – can we still use this service?

Absolutely! Even without a website, we can explore alternative channels for your audience to engage with you. For instance, we can set up posts that prompt people to email or call you. Where you want to provide the option to learn more, we can facilitate quote requests or help schedule meetings. There are plenty of options available. And if you need assistance with any of these options, including developing a new website, we’d be happy to discuss how we can support you.