Marketing Strategy and Planning Your roadmap to meeting your business goals

Running a small business can feel like juggling flaming torches while riding a unicycle—exciting, yet pretty stressful all at once! One of your biggest challenges is probably figuring out your marketing strategy – where do you start? How do you find the time and the resource?

What is Marketing Strategy and Planning, and why is it Important?

Marketing strategy is like a roadmap that helps you figure out what you want to achieve, what you need to get to your goals and, how you’re going to make it happen, as well as how you’ll overcome any hiccups along the way.

Marketing planning takes that strategy and breaks it down into actionable steps. It’s like turning a huge mountain into a series of manageable hills.

When you have a well-structured marketing strategy and plan in place, you’re not just throwing spaghetti at the wall to see what sticks. You’re making informed decisions based on data, customer insights, and industry trends.

And that’s a game-changer for small businesses!

Overcome Your Marketing Strategy and Planning Challenges

Finding the time and headspace to create a robust marketing strategy and plan can be challenging. From experience common hurdles you need to overcome are:

Defining the budget:

Limited marketing budgets can restrict small businesses from implementing comprehensive strategies. Without a clear plan, it’s easy to waste time and money on tactics that don’t deliver results. And that’s disappointing for everyone!

Our team maximises your budget by focusing resources where they have the most impact, so you see tangible returns on your investment.

Keeping Up with Marketing Changes:

Digital marketing evolves rapidly, and keeping pace can be tough when you’re busy running a business. Falling behind can mean missed opportunities or ineffective strategies which ending up wasting time and money.

Don’t need to worry about industry trends—we ensure your marketing stays up-to-date and relevant. Draw on our knowledge and expertise, as we tailor a marketing approach that suits the needs of your business.

Identifying and Understanding Your Target Audience

You may struggle to clearly define and understand who your target audience is and where they spend time making it challenging to focus your marketing efforts effectively and connect with potential customers.

Just like you have the right tools for your business, our in-depth research tools and methodologies help pinpoint your ideal customers, so every campaign hits the mark.

Measuring Return on Investment:

Your marketing budget needs to have an impact on your business. Gathering, analysing and interpreting marketing data shows you what’s working (and what’s not) takes time.

As your marketing partner, we help you set KPIs that track your ROI, making data-driven decisions simpler.

Developing a Strong Brand Identity:

Brand identity goes beyond your logo, font and colours. It’s critical for recognition and trust. Whether due to limited experience or lack of resources you may find it difficult to develop and communicate your brand consistently.

We help create a consistent brand presence across all marketing channels, ensuring your customers have a strong, unified experience.

At Freedom we offer you a stress-free solution. Our expert team is dedicated to understanding your business and delivering high-quality, keyword-rich content that addresses these challenges, allowing you to focus on what you do best.

👋 Why not have a chat with one of the team?

Why Choose Our Marketing and Strategy Planning Service?

Tailored to Your Business

Work with one of our senior marketing professionals to develop a bespoke strategy that supports your unique goals and objectives. Because we all know one size really doesn’t fit all.

Flexible and Scalable Solutions

Perhaps you want to start small and build over time, or maybe you’re launching a new product that needs immediate visibility. Our scalable solutions adapt to your needs, helping you grow at your pace.

Fresh Perspective, Strategic Vision

Knowing your business inside out is essential—but sometimes an objective view reveals growth opportunities you may have missed. Our team brings a fresh perspective, helping your business connect with past, present, and future customers.

Freedom’s Four-Step Approach to Marketing Strategy and Planning

1. Initial consultation

Our journey together begins with a thorough review of your current marketing position. In a workshop, we dive deep into the “WHAT – WHO – WHY – HOW” of your business.

What are your goals and current position? What does marketing success look like?
Who is your ideal customer, and what do you know about them?
Why choose you over the competition?
How do your customers find you, and what past efforts have or haven’t worked?

2. Market & Competitor Research

Following the workshop, we get to work discovering as much as possible about your markets and competitors. This information, combined with insights from our workshop forms a detailed report that highlights growth opportunities and actionable recommendations.

3. Strategy Development

With a solid foundation in place, your marketing strategy begins to take shape, aligning with your business plan and objectives. This stage is where your roadmap for growth really starts to take shape.

4. Implementation Timetable and Content Plan

Once the strategy is defined, we map out a content plan for the next 12 months, detailing how and when you’ll communicate with your audience across key channels. Built-in milestones allow us to review and adapt as needed to keep your plan on track.

🤔 Curious to know more? Let’s chat

How much does marketing strategy and planning cost?

A bespoke marketing strategy is an investment in your business’s future. Factors like company size, past activities, and specific objectives affect the cost, but prices start from £960 (+VAT). This investment ensures your marketing is roadworthy, targeted, and effective.

👉 Call 023 8001 1216 or contact the team here to find out more

Five Benefits of Outsourcing Your Marketing Strategy and Planning

1. Get the job done!

We streamline the process, so while your input is valuable, the heavy lifting is handled by our team—keeping your day-to-day business running smoothly.

2. Advanced Tools & Techniques

From advanced keyword research tools to competitor analysis, our agency brings the best resources to support your strategy.

3. Save Time and Money

Freedom’s expertise eliminates the guesswork, allowing you to focus on leads and growth.

4. Adapt and Evolve

Marketing isn’t static, and your strategy shouldn’t be either. We regularly review and refine your plan to keep it aligned with market changes.

5. Measure What Matters

Say goodbye to guesswork. A defined strategy means specific KPIs, so you can track, analyse, and improve continuously.

Testimonials

👀 See what our customers think about working with the team 👇

“Freedom provides our fully outsourced marketing service, including marketing strategy and planning. This means we always know our marketing activities align to our business goals. By monitoring agreed KPIs we have consistently achieved between 400% and 600% return on investment in our marketing.”
Sophie Sales, General Manager, Optomeyes Eyecare

“Freedom have been wonderful to work with. The team are professional, knowledgeable and all round great people.”
Verity Lovelock, V&L Architects

“The team is clear and concise about all that they do. They have a way of teasing the good stuff about your business out of you, without you even realising it.”
Tony Knight, Director, Knightsure Insurance