Give your business the marketing direction and strategic approach it deserves with outsourced marketing director services. Outsourcing your marketing direction can be game-changing for your business. An Outsourced Marketing Director provides expert guidance without the need for a full-time hire, bringing strategic oversight, leadership, and execution to your business’ marketing.
An Outsourced Marketing Director, also known as a Fractional Marketing Director, is a senior marketing professional hired on a part-time or project basis to oversee your marketing strategy and implementation. This model allows you to access high-level expertise without the commitment or cost of hiring a full-time marketing director.
Three Benefits of Outsourcing:
Benefits from a senior-level marketing professional without the expense of a full-time hire.
Our services adapt to your needs, whether you require support for a specific project or ongoing strategy management.
An outsourced director brings new ideas and a fresh viewpoint, helping to revitalise your marketing efforts.
We take the time to understand your business, industry, and audience to create a bespoke marketing strategy that aligns with your specific goals. Our approach is flexible and responsive, ensuring we meet your unique needs.
Outsourced marketing direction and fractional marketing director services are highly bespoke and developed specifically for your needs. Our simple 4-step framework underpins this service.
We begin with a detailed consultation to understand your business objectives, target audience, and current marketing challenges. This deep dive considers what marketing activities you’ve done in the past, how you measured their success and how you currently attract and convert enquiries.
Based on the insights gathered, we develop a customised marketing strategy. This includes identifying key areas for growth, setting measurable objectives, and defining the tactics to achieve them.
We oversee the execution of your marketing strategy, working with your team or external partners to ensure alignment and effectiveness.
Regular reviews and KPI monitoring make sure data-driven decisions are made about the effectiveness of your marketing activities. Your marketing strategy is optimised based on results.
There are several situations where an Outsourced Marketing Director may be the ideal, value for money solution.
Small to medium-sized enterprises looking to scale their marketing efforts without the cost of a full-time director. A common challenge facing a growing SME is the need for specialist skills to support the business as it scales, versus the cost of employing someone with those skills. Outsourced Marketing Director services are a flexible alternative.
If your business is going through a period of significant change, such as mergers, acquisitions, or new product launches, you may require additional marketing direction and resilience during a period of peak need. Outsourced Marketing Director services allow you to scale up your marketing capacity on a temporary basis.
It’s not unusual for businesses to have marketing capacity for in-house execution but without the experience to develop a strategy that will support business growth goals. Outsourced Marketing Director services work alongside your in-house team, helping build the overarching strategy required to achieve your business objectives.
“With Freedom’s help in 2024 we’ve increased turnover by 55% and onboarded 10 new clients – a 30% growth.”
Richard Allen, Skilled Labour Services
“I handed the marketing baton across in 2019 and haven`t looked back since. This has given me the real freedom (excuse the pun 😉) to be a creative thinker. For marketing to work, you must have a plan, be consistent and monitor it. Now if you think you can do all this effectively whilst running your business you are very wrong. Having the team behind me, gives me confidence, great leads and most importantly more income!”
Claire Hartnell, CJ Garden Services
“Freedom provides our fully outsourced marketing service, including marketing direction. The fractional marketing director services mean we have oversight of the performance of our marketing ecosystem and a clear connection with our business goals. By monitoring agreed KPIs we have consistently achieved between 400% and 600% return on investment in our marketing.”
Sophie Sales, General Manager, Optomeyes Eyecare
Also known as an outsourced marketing director, your marketing professional provides strategic oversight to create a marketing system to help you achieve your business growth goals. They work with your in-house team or preferred freelance suppliers, bringing the marketing activities of the whole business together.
You could also think of them as a “part time” member of your team or a consultant whoc brings specialist skills to your employed team in a flexible way.
The bespoke nature of this service means that the price depends on the specific needs of your business. You may require help to develop the strategy which your own team deliver, or you may benefit from a more hands-on approach, with regular reviews and ongoing support.
Freelance fees vary considerably – as does the quality of the freelancer. Freelancers are limited in the hours they can offer, whereas an agency has access to a wider team of marketing specialists.
We are confident our pricing is competitive but, importantly, gives you access to a wide range of skills and experience. Our team has worked in everything from the motor industry to construction from healthcare to travel and so much in between. We even have a trained journalist on the team.
This means that you benefit from an extensive skill set that might not always be affordable.
Unlike our marketing packages, this service starts with a free consultation to help understand your goals and business requirements, whilst ensuring we are a good match to work together. Based on that consultation, you’ll receive a proposal which sets out our recommended approach, including the level of investment to provide the support.
The proposal document also includes our T&C’s.
Simply tick the relevant boxes to confirm the service you require. sign the form and send it back to us. We’ll be in touch to book your kick-off meeting.
Our terms and conditions are designed to be easy to understand, but here are the key points you need to know. We charge monthly in advance for our services. This means that if you start working with us on the 1st of June, you will receive your initial invoice on the 23rd of May.
Our payment terms are seven days, and we take payment by Go Cardless, which is easy for you and us and means there’s no awkward chasing of overdue invoices.
We are VAT registered and therefore VAT does apply to all of our invoices.
Your marketing strategy is developed in close collaboration with you and key members of your team. We then apply our professional knowledge of marketing and the outcome of our research. This means that the final strategy will have been shaped with you. You may choose not to implement all of our recommendations and, of course, that’s your prerogative.
Absolutely. We can help you by project managing the development of your full digital presence, including a website or other assets that may be appropriate for achieving your goals. We have an extensive and proven supply chain of specialist partners, saving you the hassle of finding a web developer who won’t let you down!
Contact the team today to discuss how an outsourced marketing director can help you unlock your business’s potential with expert marketing support from the Freedom team.