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Blog
Marketing isn’t a dark art, and with the right guidance, it becomes an accessible and effective tool for your business growth. Below, you’ll discover a treasure trove of articles designed to demystify marketing, breaking it down into understandable, actionable steps. From theoretical insights to DIY tactics, our blogs empower you to take control of your marketing journey. Let’s start navigating the marketing maze together, one article at a time.
What’s the ROI of Content Marketing?
If you’ve ever asked, “What’s the point of spending money on content marketing and writing?” you’re not alone.
In this article, we unpick the return on investment (ROI) of focusing on content marketing and show you why it’s worth every penny.
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Your Website Content Might Be Letting You Down: Here’s How to Fix It
If your website content isn’t regularly updated, hasn’t been refreshed in a while or doesn’t reflect the expertise your business provides to your clients, it might be working against you. Here’s why, and more importantly, how you can fix it.
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Christmas Marketing for Owner Managed Businesses
It’s that time of year again. Your turkey is ordered, the Christmas adverts are hitting the telly, and the children’s lists are in... But have you started thinking about how to embrace Christmas marketing for your business?
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Pros and Cons of AI For Marketing
Discover the pros and cons of using AI for marketing. We’ve all seen how technology is transforming the way we live and work, from self-service checkouts in supermarkets to online banking. Automation is replacing human interactions faster than we ever thought possible, with services becoming “more efficient” (are they really – that’s probably a discussion for another day!) to keep up with the pace of life. And, considering the way AI has impacted our day to day life, it’s not surprising, marketing is heading in the same direction.
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Stop Using Linktree* on Your Social Media Profiles
You may have come across Linktree* (and other similar link aggregator tools), as a popular tool for managing multiple links on your social media profiles. In this article, you’ll learn why we think there’s a better way to manage multiple social media links.
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Freedom-CS has a new look – here’s why we rebranded
In business, as in life, growth is inevitable. In fact, in business growth is both essential and desirable – but it’s also not without a few challenges along the way! Over the past six years, Freedom has experienced exciting and significant growth, both in the nature of the clients we attract and the services we offer. And it’s this expansion that prompted us to rethink how we look.
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Embracing our Authenticity – A Transformative Morning for Independent Women
Recently, I had the privilege of speaking at the EMPOWHER event at the Old Bond Store, which celebrated the power of being true to oneself, especially within the context of women in business.
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How can white papers establish my business as a thought leader?
Whilst they might not be as popular as they were last century, white papers are still with us. And more importantly, they’re bringing about big results for businesses that choose to invest in them.
We help several clients distribute their research, industry knowledge and more through white papers.
Here’s an explainer on why a white paper might help you sit atop the throne as a thought leader within your industry
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How does social media marketing increase customer engagement?
Most of the world and their dogs are on social media every day. For a number of years, it’s likely been a part of the marketing plan of most businesses.
But does that mean it’s being used to its full capability?
For most businesses, they’ll share a few updates a month and that will be that. Box ticked.
There’s a lot more to social media marketing for businesses – and you could be missing out on winning a much more engaged customer base that are ready to buy again, sell on your behalf and help you achieve the next stage of growth you’re yearning for.
Here’s why you should be using social media for customer engagement, and how to do it.
How to write blogs that address customer pain points?
The big benefits of blogging for businesses are probably not news to you – and if you’ve spoken to us before, you’ll know it’s one of our favourite things to help you with.
But, before you let the pen hit the paper or fire up your fingers to start typing, have you thought about why you’re writing? And for whom? And, importantly, why they’ll want to read it?
When you’ve chosen the audience, messaging strategy becomes essential. And speaking to the pain points of your audience is a battle-tested marketing essential that, with blogging, can generate a funnel of qualified leads who are itching for your help.
Blogging that addresses pain points will help to aggravate the reader, build an emotional bridge and present them with an option to live life more comfortably (with your help).
Here’s how to do it.
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